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Traditional SEO tactics focused on keyword rankings and backlinks are no longer enough. The top SEO company in UK is now pivoting to AI search optimisation and Generative Engine Optimisation (GEO); restructuring content strategy, technical SEO, and local SEO to stay visible in AI-generated answers, not just search result pages. The rules of search have changed. Not gradually, but sharply. Google’s AI Overviews now appear at the top of millions of search results pages, answering users’ questions